Ah, personalisation, a mainstay of most digital project briefs. Ubiquitous in the agency world and almost as misunderstood as UX itself. Ask anyone working in a digital agency what it is, and you’ll likely get a nod of recognition but the difficulty in pinning it down. All they know is the client...
In every boardroom across the world feverish discussions about artificial intelligence, virtual/augmented reality, blockchain, Internet of Things, wearable technology, or some other form of “disruptive tech” are taking place right now. Organisations are clamouring to find new and innovative ways to...