With over two decades of expertise in UX and User-Centered Design, I’m deeply committed to developing solutions that genuinely address people’s needs. My passion extends to the creative agencies that play a crucial role in delivering the remarkable products and services we rely on daily.
Collaborating with a diverse range of individuals, I tackle challenges related to projects, teams, and businesses, paving the way for success and growth.
As an experienced UX Director and Leadership coach, I can help you to:
Or, as an expert in UX, CX, and product strategy, I can help you to:
My approach is always to help the businesses I work with adopt a more human approach to their employees, partners, and customers.
Hire me as a Freelance UX Expert
As someone who’s run a successful UX agency business for over 12 years, I know how hard and how lonely the role can be at times. I can help you:
I’m a cross between a coach, mentor, advisor, and confident. Whatever the challenges you have, I can provide guideance and support so you don’t have to face the challenges alone and you can talk to someone with full transparency who gets it.
Let’s chat about how I can provide Agency Founder Coaching & Business Advice
Interested to learn more but not sure if I can help, let’s connect and explore your challenges in a no-obligation call. Set up a chat.
Many articles about the future of UX tend to get caught up in design trends. But the reality is, the future of UX isn’t something that distant or transient. You and I are shaping it each day through how we influence our organisations and how we deliver our work. Nielsen Norman Group estimate that...
I’ve spoken to a number of businesses over recent years about customer experience. What I find concerning is that there seems to be a common belief that they are already customer-centred. They already listen to their customers, and they don’t need to pay much attention to customer...
Many believe user research is a luxury, something to trim from the project to speed things up and ship faster. True, you may be able to ship faster without research, and you may save money in the short-term doing so. But at a higher risk of failure, and a higher chance of costly redesigns. The role...
I converted a research planning workshop from an in-person meeting to a remote workshop last week. Once I’d used it for a project I was working on, I felt it worked well so I thought others might find it useful too.If you’d like to give it a try, you can follow this link to create your...
Yep, I know everyone is talking about it, and it’s a bit cheap to use Coronavirus in an article. But, I do think that right now is a big opportunity for remote research. Everyone is worried about the pandemic and what it will do to jobs and the economy. Millions of people are self...
The chaos of 64 players engaging in an all-out war with tanks, choppers, and boats in the Battlefield series is a breathtaking experience. And the kind of pure escapism that I can’t get anywhere else. Ever since I was a little kid with my Commadore 64, I have loved gaming. There’s...
I once worked on a project where we uncovered a lot of unexpected distrust from users in a digital service. My role was to utilise user research to uncover the reasons behind the distrust. Not an easy task. You can’t ask people why they don’t trust something. Well, you can, but you...
I’ve recently stepped down from my role running a UX consultancy for 12 years. I started the business with a co-founder where we sold all our assets, including our cars, cleared our debts and started from our bedrooms. We grew our company into a highly credible consultancy working in long...
Ah, personalisation, a mainstay of most digital project briefs. Ubiquitous in the agency world and almost as misunderstood as UX itself. Ask anyone working in a digital agency what it is, and you’ll likely get a nod of recognition but the difficulty in pinning it down. All they know is the client...
In every boardroom across the world feverish discussions about artificial intelligence, virtual/augmented reality, blockchain, Internet of Things, wearable technology, or some other form of “disruptive tech” are taking place right now. Organisations are clamouring to find new and innovative ways to...