About Me

I’m a Fractional Operations Director / COO working with agencies to solve people, process, and strategy challenges.

My expertise is in:

  • Building high-performing teams through strong leadership
  • Creating environments where people feel valued and heard
  • Delivering profitable work that clients love and teams enjoy creating
  • Championing people-centred strategy and innovation
  • Helping founders build agencies they love running again

I’ve worked across the spectrum – from founding my own boutique agency to leading a global department within an 18,000-person organisation. Through this journey, I’ve learned what makes agencies truly thrive.

With my background in Applied Psychology and Customer Research, I always start with people. Understanding the human element helps shape both process optimisation and strategic direction.

I love working with founders to share the load and ease the pressure. Having run my own agency, I know the challenges firsthand. I’m here to help in whatever way I can.

Connect with me on LinkedIn or get in touch for a chat.

If it’s helpful, here’s a PDF of my CV