In every boardroom across the world feverish discussions about artificial intelligence, virtual/augmented reality, blockchain, Internet of Things, wearable technology, or some other form of “disruptive tech” are taking place right now. Organisations are clamouring to find new and innovative ways to...
Think back to the ‘Just say No to drugs’ and other campaigns to raise awareness. What’s the most common theme through their message? It’s wrong to do drugs, you are a loser if you do them, you’re killing yourself etc. Did any of those judgemental, moralising messages...
I often feel that brands, particularly online-only ones, can feel a little… off. Many of them don’t feel like they are speaking to me as a human, and most have a very clear intention to sell me something. And that turns me off. Duck Duck Go offers an example of a brand that feels very...
Photo by Martin Adams on Unsplash There are far too many people with UX in their job titles who have never seen live user research before, let alone having taken the time to actually speak to users. But without an understanding of what users actually want and need, how can you deliver it? If...
We see right through other people who are just out for themselves. We do the same when we come into contact with a business. Whenever a potential customer interacts with a company, they are making a judgement about their experience. If they don’t feel respected as individuals, and if the exchange...