Many articles about the future of UX tend to get caught up in design trends. But the reality is, the future of UX isn’t something that distant or transient. You and I are shaping it each day through how we influence our organisations and how we deliver our work. Nielsen Norman Group estimate that...
Businesses should be more human-centred
We see right through other people who are just out for themselves. We do the same when we come into contact with a business.
Whenever a potential customer interacts with your company, they are making a judgement about their experience. If they don’t feel respected as individuals, and if the exchange feels too one-way, they will seek an alternative provider. One who caters to their needs more carefully.
For 20 years, I’ve been helping top-tier companies deliver impactful user experiences by being more human-centred. What does this mean?