Fractional Ops & Founder Support

Helping you fix the business that’s wearing you down and rebuild something you actually enjoy running.

I work as a Fractional Ops lead and hands-on partner, helping founder-led agencies:

• Set a clear direction for your business – and your role as its founder
• Sharpen how you position your business to your ideal clients
• Build simple systems, structures, and teams that support sustainable growth
• Solve operational headaches – but always with your bigger picture in mind
• Work through mindset challenges, decision fatigue, and founder overwhelm

I’m not here to help you 10x anything.
I’m here to help you feel excited to show up on Monday morning again.

Why Me?

I’m not just an ops consultant. I’m a practical partner willing to roll up my sleeves and get in the weeds with you. I work alongside you, helping you lighten the load and move forward.

Some practical reasons:

• I’ve founded and scaled my own agency to exit
• I’ve led global operations in an 18,000-person agency
• I’ve implemented scalable frameworks across multiple agencies
• I’ve helped founders navigate transformations, acquisitions, and growth
• I bring deep experience in a fractional role – affordable, efficient, and with a clear endpoint

Some more human reasons:

• I like working with smart founders on complex, messy challenges
• I get a lot of satisfaction from making agency life less overwhelming for good people
• I know how tough, lonely, and demanding running an agency can be – and I’m here to help

My ultimate goal is simple:
To help founders feel less trapped in their business – and build something they love running again.

I draw on my background in Applied Psychology and 25 years in Customer Research and UX. That gives me a unique lens on business – combining strategic thinking with a deep understanding of people.

It means I help you not just run your agency better, but rethink how it delivers value to your clients, your team, and you as a founder.

If you’re curious about my approach, you can explore my Purpose to Profit Pyramid – a simple framework I use to help founders get unstuck.

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Three Ways We Can Work Together

My approach is flexible and practical. I know how difficult it can be to run an agency. I’m here to help solve problems – not add to your overhead without making a difference.

1. Project-Based Support

For one-off problems that need focused, practical attention – like hiring support, talent audits, acquisition planning, or refining your value proposition.

2. Fractional Leadership

Ongoing monthly support to help you plan, fix, and move forward – without hiring full-time.

3. Long-term Partner

A leadership partner for the foreseeable future – helping shape your operations, structure, and strategy as part of your leadership team.

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Next Steps

A website isn’t going to convince you if I’m a good fit or not. But a conversation might.

Let’s jump on a call to see if we’re a good fit. If I’m not the right person to help, I’ll gladly introduce you to someone who is.